Last weekend I made Stags! free on Kindle for the full KDP Select 5 days, and that got it to number 1 in the free Kindle humour charts and number 11 in free Kindle overall. There was quite a bit of other promo stuff too, such as blogs, Goodreads, Twitter, etc, as well as Pixel Of Ink and other Kindle specific newsletters.
Anyway, I expected that once it was not free it would drop down the charts to around 200k which was where it was before the promo. I am delighted to say that in the 3 days since I have exceeded 100 paid downloads and am in 3 Amazon bestseller lists. I am hoping for a bit of a snowball effect, as the more downloads you get the more Amazon pushes you. Seeing your name in the "People who bought this also bought..." is really exciting!
This morning, I received an email from a reader saying how much she enjoyed Stags! and will there be a sequel? So, in a small way at the moment, the free promo reallly does work, and it doesnt matter if your network of friends and social media contacts are all writers - their circles and their friends circles will almost certainly include some readers! Its all about exposure. Many thanks to everyone who helped to get this far.
Stags! on Kindle